Preface

Salesforce B2C Solution Architect’s Handbook focuses on delivering business-to-consumer experiences using Salesforce products. This capability and the Salesforce B2C Solution Architect certification, are in high demand because it truly takes a unified viewpoint and a broad understanding to get the most out of your Salesforce investment. You need to know the capabilities of the Salesforce products at a technical level, how they integrate, what their data model is, and how they fit into a larger enterprise technology landscape.

As a B2C Solution Architect, you need business domain knowledge and strong organizational and communication skills, combined with deep technical expertise in a variety of areas. Make no mistake, this is challenging to achieve, but the rewards for an organization that truly understands its customers and provides them with a seamless experience are great.

A properly designed Customer 360 solution spanning B2C Commerce Cloud, Marketing Cloud Engagement, and Service Cloud on the Salesforce Lightning Platform provides the foundation for a single view of the customer, unique insight, and transformational capabilities. Incorporating products such as Order Management, Salesforce Data Cloud, Loyalty Management, and MuleSoft can build a richer experience for customers, while products such as Sales Cloud, B2B Commerce, and Pardot can extend into the B2B Solution world.