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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook - Second Edition

By : Mike King, Melissa Murphy
5 (2)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

5 (2)
By: Mike King, Melissa Murphy

Overview of this book

In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.
Table of Contents (22 chapters)
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1
Part 1:Customer 360 Component Products
8
Part 2: Architecture of Customer 360 Solutions
14
Part 3: Salesforce Certified B2C Solution Architect

Data Cloud capabilities

In this section, we’ll review the most important Data Cloud capabilities to support an overall B2C solution, including the following:

  • Data ingestion
  • Data transformation and harmonization
  • Identity resolution
  • Segmentation and activation
  • Insights and advanced reporting

Important note

This chapter is focused on Data Cloud from the perspective of a solution architect and, therefore, does not cover all Data Cloud capabilities. As with all the component products within the overall solution, there should be a Data Cloud specialist architect to support solutioning within the product. There are also significant additional features and functionality planned throughout upcoming quarterly releases.

See the Further reading section at the end of this chapter for links to Data Cloud platform roadmap information, release notes, and more for a comprehensive overview of platform offerings.

Data Cloud editions

Data Cloud is available...

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