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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook - Second Edition

By : Mike King, Melissa Murphy
5 (2)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

5 (2)
By: Mike King, Melissa Murphy

Overview of this book

In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.
Table of Contents (22 chapters)
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1
Part 1:Customer 360 Component Products
8
Part 2: Architecture of Customer 360 Solutions
14
Part 3: Salesforce Certified B2C Solution Architect

Marketing Cloud Engagement capabilities

Understanding the capabilities of Marketing Cloud Engagement, especially as it relates to a B2C solution, requires taking a step back and evaluating it more holistically than the product-by-product review done in the previous section. Fortunately, the capabilities required by most direct-to-consumer sellers in the retail or consumer goods space are available with a Marketing Cloud Engagement Corporate or Enterprise edition license, which we’ll assume as the baseline for this discussion.

Salesforce CDP is also worth evaluating, for additional cost, if robust audience segmentation and a 360 view of the customer is required in the marketing space. Other products should be evaluated on an as-needed basis.

For Packt Gear, a careful review of the capabilities of each Marketing Cloud Engagement product leads you to believe that a Marketing Cloud Engagement Corporate edition license will be the right starting point. This provides access to helpful...

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Salesforce B2C Solution Architect's Handbook
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