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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook - Second Edition

By : Mike King, Melissa Murphy
5 (2)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

5 (2)
By: Mike King, Melissa Murphy

Overview of this book

In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.
Table of Contents (22 chapters)
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1
Part 1:Customer 360 Component Products
8
Part 2: Architecture of Customer 360 Solutions
14
Part 3: Salesforce Certified B2C Solution Architect

Salesforce Ecosystem – Building a Complete Solution

Service Cloud, B2C Commerce, and Marketing Cloud Engagement are the three pillars of a successful B2C solution on Salesforce. That being said, there’s a whole lot more involved in successful direct-to-consumer selling than that!

This chapter covers some of the many Salesforce products that can complement the core solution. While it’s certainly not necessary to build your entire B2C solution on Salesforce products, there are often advantages to using Salesforce products where possible. For example, you don’t have to use Salesforce Order Management (OM) for order processing, but if you do, your B2C Commerce orders will automatically be sent to OM when they’re ready for export on the storefront, saving you potentially significant integration effort.

Many of the products mentioned in this chapter, such as MuleSoft or Tableau, are built on completely different technology platforms than any of the...

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