Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Software-as-a-Service

Software-as-a-Service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet.

Customers can access software and its functionality through a web browser or a mobile app without having to install or maintain it on their own servers. The SaaS provider is responsible for managing the infrastructure, security, and maintenance of the software.

SaaS is a type of cloud computing that enables customers to pay for the software on a subscription basis, usually on a monthly or annual basis. This allows companies of all sizes to access enterprise-level software without having to invest in expensive infrastructure and maintenance costs. Examples of SaaS include Salesforce, G Suite, Zoom, and Slack. SaaS is widely adopted in many industries, such as Customer Relationship Management (CRM), e-commerce, human resource management, project management, marketing automation, and many more. SaaS and APIs have a close relationship, as SaaS providers often use APIs to make their software available to customers.

APIs allow SaaS providers to expose the functionality of their software to external systems and applications. This allows customers to integrate the SaaS with other systems and automate workflows, such as integrating a SaaS CRM with a marketing automation tool or accounting SaaS with a website e-commerce platform.

APIs also allow SaaS providers to offer customization options to their customers, such as the ability to create custom reports or automate certain business processes. This allows customers to tailor the SaaS to their specific needs. With this understanding of the relationship between SaaS and APIs, you will learn to think about APIs as products in the next section.