Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

9: Airlines

It’s no secret: the airlines business is competitive. There are fare wars. There are frequent flyer clubs. There are special seat pricing algorithms. There is constant competition among airlines for the customers and the customers’ dollars.

At the end of the day, the deciding factor on airline traffic is the customer and who the customer chooses for his or her journey. So how does an airline start to build customer loyalty?

Sure, there are frequent flyer programs. But frequent flyer programs only tell part of the story because every airline has frequent flyer programs. If an airline is really interested in building customer loyalty, the airline can do something: listen to what their customers are saying.