Different types of sentiment
One feature of the taxonomy that may or may not be made is the distinction between types of sentiment. For example, the taxonomy may make the distinction between something that is very positive verses something that is merely positive. Or the taxonomy may make the distinction between something that is very negative versus something that is merely negative.
As a simple example consider the following distinctions:
- Very positive – love
- Positive – like
- Negative – dislike
- Very negative – hate
The taxonomy may be divided up into these distinctive categories. In doing so, the voice of the customer can be refined and clarified, as seen in Fig 10.5.