Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Origins of drill down processing

Most sentences have a subject and a predicate. And those types of words are regularly identified and used in the processing of textual ETL. Fig 12.4 shows some statements of sentiment and some predicates.

Predicates are normally part of a taxonomy. Fig 12.5 shows a taxonomy.

The taxonomy seen in Fig 12.5 is an n level taxonomy. The hierarchical structure seen in the taxonomy contains the predicate. The predicate then can find its place in a larger hierarchy.

There are implications of this relationship between a predicate and its participation in a taxonomical hierarchy that are not obvious. Consider the analytical visualization drill down process shown on Fig 12.6.

In Fig 12.6, the analysis starts with looking at the negative comments for a topic. The elements of that topic are displayed. Then the comments that relate to each of the elements are displayed. As an example of the drill down just described, the analysis begins with...