Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

The relational database

The result of the processing of the text by textual ETL is a relational database. While the creation of a simple relational database is hardly new, to the organization struggling with text the ability to create a relational database represents a significant milestone.

Once the text is turned into a database, there is no limit to the number of documents that can be read and analyzed. Analysis can be done by standard analytical software. Fig 8.5 shows the relational database that has been created from the processing of text by Textual ETL.

Some of the features of the relational database include:

  • Identification of the document (or the call center record)
  • Byte address of the word being analyzed
  • The actual word being analyzed
  • The context of the word being analyzed

Fig 8.6 shows some of the features of the database.

While there are many aspects of the data found in the database that are important, one of the unique and most...