Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Sentiment and declarative statements

When one examines the comments in a survey, it is normal to find two kinds of sentences in the comments: statements of sentiment and declarative statements.

When it comes to analyzing the survey comments, two very different kinds of analysis are done: sentiment analysis and mindset analysis.

A simple example of a statement of sentiment is, “I really liked the lamb chops.” A simple example of a declarative sentence is, “We went to the restaurant on a Tuesday evening.” The statements of sentiment tell about the likes and dislikes of the customer. And the statements of declaration tell about the mindset of the customer. Fig 10.4 shows this type of analysis.