Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Drill down processing

There is other important information that can be gleaned. You can drill down on any given dish. For example, you could take a closer look at Pad Thai, as shown in Fig 7.4.

When you drill down on Pad Thai you see that most of the comments were expressing dissatisfaction. Continuing your curiosity you ask “Why are people dissatisfied with Pad Thai? Is Pad Thai too spicy? Not spicy enough? Too many noodles? Not enough sauce? What is it about Pad Thai that the customers are not liking?” Figure 7.5 shows that the portion size is the main reason for the customers negative comments to Pad Thai. The restaurant needs to increase the portion size of Pad Thai in order to please the customer.

Not only is sentiment derived from the customers comments, but the reasons for the sentiment is also derived. This is really powerful information for the manager that wants to increase customer satisfaction.

Another way to look at information is by information...