Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Social media

Another place the voice of the customer is heard is in social media. Some typical forms of social media include Facebook, Twitter, Yelp, Open Table, Trip Adviser, Expedia, and Consumer Affairs. There are many different types and formats for social media.

Fig 2.6 shows that social media carries the voice of the customer.

In many ways, social media is similar to emails in the carrying of the voice of the customer. But there are some subtle differences between social media and standard email processing. Emails can be more direct and to the point and can also carry a lengthy and complex message. Social media on the other hand is indirect and often casual. In addition, social media is often not directed to the corporation about which discussions are being held at all. Many social media messages are directed to the general public.