Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

In summary

There are two ways that a corporation can become aware of the voice of the customer: either strategically or tactically. When a corporation listens to the voice of the customer strategically, the corporation listens to the collective voice of the customer. When the corporation listens to the voice of the customer tactically, the corporation listens to the customer at the point of having contact with the individual customer.

Some of the ways the voice of the customer can be used strategically are:

  • Setting a benchmark for grading the management of the company
  • Determining what is important to the customer
  • Looking at changes over time
  • Finding a roadmap as to where resources should be used to improve the customer experience

Tactically hearing the voice of the customer can be used in many ways at the point of direct contact with the corporation.