Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

A corporate benchmark

When you listen to your customer strategically, you can critique your own company as to whether it is well run in the eyes of the customer or whether it is poorly run.

This analysis is done by looking at a sentiment analysis chart and looking at the ratio of positive comments versus negative comments. In a well-run company, the positive comments will outweigh the negative comments. In a poorly run company, the negative comments will outweigh the positive comments. Fig 11.2 shows such a comparison.

The high level overview of the ratio of positive versus negative comments is a good high level measurement of how the company is thought of by its customers.