Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Generic vs specific taxonomies

A generic taxonomy is a taxonomy that applies anywhere. For example, sentiment is a form of generic taxonomy. It does not matter whether you are talking about cookies and cake, automobiles, sports, or finance. How you express feelings is all the same for any subject you are speaking about. You can say:

  • “…I like …”
  • “… I hate …”
  • “… I despise …”
  • “ …I love …”

and similar expressions. All phrases express sentiment (either good or bad) and it does not matter what subject you are talking about. The same goes for negativity. The words:

  • “…not…”
  • “ …no…”
  • “ …never…”
  • “...hardly…”

all express a negation of what is being said with no regard for the content of what was being expressed. For this reason...