Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

8: Call Centers

Nearly every corporation has a call center. Ask an executive if his/her organization has a call center, and the odds are that the executive will say yes.

Then you ask the executive whether or not he/she knows what is going on in the call center. The executive assures you that they know what is going on in the call center, and tells you the corporation is getting 6,000 calls a day and the average length of the call is 4 ½ minutes.

Now knowing the number of calls and knowing how long the calls have lasted is one interesting measurement of the activity going through the call center. But this kind of information does not tell you anything about the content of what is going on in the call center.