Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

In summary

When you are running a restaurant, hearing what your customers are saying is the key to return business and a solid foundation of loyalty. With the Internet it is now possible to have a direct connection between you and your customers.

And with textual ETL you can put the feedback from the customers in a form that can be analyzed. With the Internet and textual ETL you can:

  • Listen to thousands of customers
  • Understand text and narrative

Once your data is in the form of a database, you can analyze it many different ways. You can find out sentiment and drill down on any issue you wish. You can find out what locations have the most complaints. You can find out what is behind the complaints.