Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Different kinds of visualization

The visualization that is done is entirely dependent on the data being visualized and the technology used to do the visualization. Fig 12.3 depicts some of the kinds of visualization that can be done.

Perhaps the most common form of visualization is the Pareto chart, also known as the bar chart. The bar chart depicts one or more values over time. Each bar represents a set of values as of a moment in time.

Another way to visualize data is by continuous value over time. This form of visualization is the same as the bar chart except that the data values are represented continuously.

In geographic distribution, different data values are represented by their location. The location can be global, the USA, Texas, or Dallas. There are many geographical distributions that can be used.

A pie chart shows the distribution of values except in the form of a pie. The pie chart is effective when there are not too many values to be represented.

The...