Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Gathering the customer feedback

In spring of 2016, a large number of comments were gathered up from a wide variety of websites off the Internet. The information that was gathered was open to the public. The feedback from airline customers was gathered into a textual data set.

The passenger feedback was for the spring of 2016 and the entirety of the year for 2015. The feedback was gathered for both domestic US and for worldwide flights.

The feedback was gathered for all airlines. If an airline only appeared a few times that was because there were only a few mentions of the airline. If the airline appeared many times, that was because the number of complaints against the airline was numerous. There was no effort to either include or exclude the complaints for any airline.

The topics covered by the passengers complaints included anything the passenger had on his/her mind. A typical comment found on the Internet looks like:

As shown in Fig 9.1, all of the customer complaints...