Book Image

Hearing the Voice of the Customer

By : Bill Inmon
Book Image

Hearing the Voice of the Customer

By: Bill Inmon

Overview of this book

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Table of Contents (15 chapters)
Free Chapter
1
Introduction
14
13: Combinations
15
Index

Leaving money on the table

There is one really remarkable fact that sticks out from this chart. That fact is no one says anything about price. This is an indication that the restaurant chain may be “leaving money on the table.” The restaurant chain needs to consider marginally raising prices.

Another interesting fact that comes from this graph is that hardly anyone has anything to say about promotions. In fact, the restaurant chain is doing promotions. But the promotions are having little or no impact. The restaurant should consider doing some other kinds of promotions.

Giving management the message that they should be charging more and that they should be doing more effective promotions, is important news that management should hear.

But there are lots of other pieces of information that can be gleaned from what the customer is saying. Consider the graph in Fig 7.3.

The most mentioned dish was penne rosa and the least mentioned dish was Wisconsin macaroni...