Adobe Learning Manager and Adobe Experience Cloud
Products such as Photoshop, Illustrator, InDesign, Premier Pro, and Acrobat have brought the Adobe brand to fame. But do you know about Adobe Experience Cloud (AEC)?
Adobe Experience Cloud (AEC) (formerly known as Adobe Marketing Cloud) is a collection of integrated applications and services for online marketing, web analytics, content management, eCommerce, and more. AEC is used by a wide and growing range of large organizations. It is not as widely known to the general public as the Creative Cloud, but it is one of the world leaders in its own field.
Since July 2022 and the rebranding of Adobe Captivate Prime into Adobe Learning Manager, ALM is an integral part of Adobe Experience cloud. Overall, Adobe Experience cloud comprises more than a dozen services, including :
- Adobe Analytics, a web analytics platform.
- Marketo Engage, a marketing automation tool.
- Adobe Commerce, an eCommerce solution (formerly known as Magento Commerce).
- Adobe Experience Manager, a Content Management System (CMS) and Digital Asset Management (DAM) solution.
- Adobe Campaign, a mass mailing and campaign automation tool
You can use each of these services separately, but it’s when they are integrated with each other that the true power of Adobe Experience Cloud emerges. In the next few sections, we will explore some of the most common integrations that exist between Learning Manager and the other components of the Adobe Experience Cloud.
More information on AEC
More information about Adobe Experience Cloud and its components can be found on the official AEC page on the Adobe website at https://business.adobe.com/.
ALM and Adobe Experience Manager
Adobe Experience Manager (AEM) is a Content Management System (CMS) coupled with a powerful Digital Asset Management (DAM) platform that allows you to deliver custom content to your target audience. One of the key components of AEM is called Sites.
Sites is the CMS component of AEM. It enables organizations to create various types of websites such as the main website of the organization in different languages, product sites, microsites for events or special promotions, and more.
AEM is a tool for marketers, not developers, so building these websites is made easy by using templates and page components that can be dragged and dropped by the page creator. No coding is involved!
Adobe Learning Manager has a built-in connector for two-way communications between Adobe Learning Manager and Adobe Experience Manager.
- From ALM to AEM, the connector allows you to publish learning content hosted in Adobe Learning Manager directly within your Experience Manager site. This allows you to create your own responsive website for Learning Manager with minimal coding effort.
- From AEM to ALM, the connector gives you access to training data (such as Learner progress, quiz results, and more) from the learners taking their courses on the Adobe Experience Manager Site.
This makes it easy to include a learning component into the broader online experience you provide to your employees, users, learners, and customers.
More information on AEM
More information on Adobe Experience Manager can be found on the official Adobe Experience ManagerAEM page at https://business.adobe.com/products/experience-manager/adobe-experience-manager.html.
ALM and Marketo Engage
Marketo Engage is the marketing automation tool of Adobe Experience Cloud. It allows organizations to market their products on multiple channels more effectively, including email, social media, websites, and more.
To do that, Marketo Engage collects data about your users, their behaviors on your applications, their intent, how they responded to previous marketing efforts, and more. Thanks to that data and a clever layer of artificial intelligence (AI), your marketing team can segment customers and deliver personalized marketing campaigns that increase lead conversion and business revenues.
With the Marketo Engage connector for Adobe Learning Manager, you can feed the data from your learning platform (such as user addition, course enrollment, course completion, etc.) into your marketing automation system, which allows you to drive marketing campaigns based on learning data coming from your LMS. For example, you can create a marketing campaign that targets the following:
- Users that have completed a certain course,
- Learners that have shown interest in a specific subject matter,
- Users that have acquired a specific badge or completed a certification path.
The possibilities are endless...
The data flow between Marketo Engage and Learning Manager also goes the other way. For example, you can recommend a course to customers that bought a certain product, you can cross-sell learning material to customers that have subscribed to your services or to users that have shared a page on your social media channels, and more.
With such integration, your learning material becomes an integral part of the customer journey. This is where Learning Manager overcomes the traditional LMS to become the cornerstone of your Learning eXperience Platform (LXP).
More information on Marketo Engage
You can browse the official Marketo Engage page on the Adobe website for more information: https://business.adobe.com/products/marketo/adobe-marketo.html.
ALM and Adobe Commerce
Although Learning Manager does not have an embedded shopping cart, it is easy to integrate with Adobe Commerce using the embedded Adobe Commerce connector. With this connector, you can sell the learning content hosted by Adobe Learning Manager. For example, you can use your website to sell live classrooms, on-demand learning courses, certification exams, video tutorials, and more that are hosted, delivered, and managed by your Adobe Learning Manager account.
More information
More information on Adobe Commerce can be found at https://business.adobe.com/products/magento/magento-commerce.html.
Conclusion
In addition to using Adobe Learning Manager standalone as a simple (yet powerful) LMS, you can also integrate it with the other services provided by the Adobe Experience cloud.
One important aspect to keep in mind is that you can integrate Learning Manager with any CMS, any marketing automation tool, and any eCommerce solution, not only with those developed by Adobe. However, if you decide to use Adobe products, you have access to specific connectors that make these integrations a breeze.
Throughout this section, one of the main keywords has been experience. As learners and consumers, we are all looking for experiences when we browse the internet, use mobile applications, or walk into a store. Nowadays, experiences are what we expect brands and companies to deliver. We want these experiences to be consistent across devices and channels, and, above all, we want them to be personalized and relevant.
That is exactly the spirit in which the Adobe Experience Cloud has been developed.