Now we will look at the next tab along and make our product more enticing. A good description can make or break the sale. It should not just be the raw uninteresting details that we enter here but the enticing product selling points that prompt a customer to part with their money.
Have a think about how to describe your product in a highly enticing way using the keywords in your keyword strategy, if you have one. See Chapter 6, Killer SEO if you want help with this.
Add a simple product using the following steps:
If you are still in the product page just click on the Product Description tab. If not, navigate back to the VirtueMart products page and click on your product, then the Product Description tab.
Copy and paste from Notepad or type your enticing description into the Product Description field and an abridged version into the Short Description field, as shown in the following screenshot:
