Index

A

• Advanced Category Excluder plugin
  • about / Advanced Category Excluder
  • URL / Advanced Category Excluder
• Akismet plugin
  • about / Akismet
  • URL / Akismet
• All in One SEO Pack plugin
  • about / All in One SEO Pack
  • URL / All in One SEO Pack
• alt tags
  • about / Image filenames and alt tags
• article submission sites
  • links, building / Building links with article submission sites and directories
• Ask.com
  • URL / Improving your rank on all search engines
• Austin Startup Scene infographic
  • URL / Setting up your infographic home
• authority
  • about / Learning to build your personal authority
• authority links
  • about / Authority links – what they are and why you want them
• automated content plugins
  • avoiding / Avoiding automated content plugins

B

• backlinks
  • about / Understanding the importance of backlinks
  • PageRank / The mathematics and operation of PageRank
  • trust / Understanding trust as a ranking principle
  • monitoring, with majestic SEO / Monitoring backlinks with Majestic SEO
• Better Business Bureau (BBB)
  • about / Engaging visitors with your content
• Bing Images
  • URL / Improving rankings with optimized images
• Bing Webmaster
  • inbound links, measuring / Measuring inbound links with Bing Webmaster
  • URL / Measuring inbound links with Bing Webmaster, Checking your inbound link count with Bing Webmaster
  • inbound link count, checking / Checking your inbound link count with Bing Webmaster
• black hat techniques
  • about / Typical black hat techniques
  • hidden text, on web pages / Hidden text on web pages
  • spider detection / Spider detection, cloaking, redirection, and doorway pages
  • cloaking / Spider detection, cloaking, redirection, and doorway pages
  • redirection / Spider detection, cloaking, redirection, and doorway pages
  • doorway pages / Spider detection, cloaking, redirection, and doorway pages
  • bad neighborhoods, linking to / Linking to bad neighborhoods and link farms
  • farms, linking / Linking to bad neighborhoods and link farms
  • avoiding / Avoiding black hat techniques and purveyors who promote them
  • standard black hat scam / The standard black hat scam – Link exchange
• Blekko.com
  • URL / Improving your rank on all search engines
• body content
  • optimizing / Optimizing your body content
  • best practices / Best practices for optimizing body content
  • keyword density / Keyword density in body content
• BOTW
  • about / Building links with super directories – BOTW and DMOZ
  • URL / Building links with super directories – BOTW and DMOZ
• Broken Link Checker plugin
  • about / Broken Link Checker
  • URL / Broken Link Checker
• Business.com
  • URL / Building links with super directories – BOTW and DMOZ
• business goals
  • setting / Setting goals for your business and website and getting inspiration

C

• categories
  • using / Using WordPress categories
  • managing, with plugins / Managing your categories with plugins
• Cheezburger Network
  • URL / Going viral with social media
• code quality
  • optimizing / Optimizing code quality and load speed
• common qualifiers
  • used, for building keyword lists / Building keyword lists with common qualifiers
• Contact Form 7 plugin
  • about / Contact Form 7
• content
  • visitors, engaging with / Engaging visitors with your content
  • organizing, with WordPress tags / Organizing your content with WordPress tags
  • writing, for audience / Writing for your audience
  • searcher's intent, determining / Thinking about a searcher's intent
  • writing, for obtaining results / Writing to get results
  • writing style, developing / Developing your writing style
  • structuring, with taxonomy / Structuring your content using taxonomy and hierarchy
  • structuring, with hierarchy / Structuring your content using taxonomy and hierarchy
  • categories, using / Using WordPress categories
• Content Management System (CMS)
  • about / Ranking factor – high page count
• conversion-based websites
  • creating / Creating conversion-based websites
• Copyscape
  • about / Copyscape
  • URL / Copyscape
• CSSDrive
  • URL / Following the leaders
• CSS Elite
  • URL / Following the leaders
• CSS validator
  • URL / Optimizing code quality and load speed
• customers
  • visitors, converting / Converting visitors to customers – the third spoke of SEO
• customized permalinks
  • creating / Highly customized permalinks

D

• damping factor
  • about / The PageRank damping factor
• Delicio.us
  • about / Choosing a social bookmarking site
• descriptive URLs
  • creating, with permalinks / Automatically creating descriptive URLs with WordPress permalinks
• Digital Point forum
  • about / The Digital Point forum
  • URL / The Digital Point forum
• direct link requests
  • links, building / Building links through direct link requests
  • links, asking for / Asking for links from the sites in your niche
  • webmasters, informing / Telling webmasters why they should link to you
  • links, requesting from vendors / Requesting links from vendors
  • reciprocal linking / Reciprocal linking – is it dead?
  • link bait, creating / Building links by creating link bait
• DMOZ
  • about / Building links with super directories – BOTW and DMOZ
  • URL / Building links with super directories – BOTW and DMOZ
• do-it-yourself (DIY)
  • about / Tuning your list – negative keywords
• dofollow links
  • versus nofollow links / Distinguishing between dofollow and nofollow links
• domain names
  • buying / Buying/acquiring domain names
  • acquiring / Buying/acquiring domain names
  • technical rules / Hyphens and extra characters in domain names
• domaintools
  • URL / Repetitive links from common IP addresses
• dropped domains
  • about / Buying/acquiring domain names
• Duplicate Post plugin
  • about / Duplicate Post
  • URL / Duplicate Post

E

• expert site architecture
  • with manual links / Expert site architecture with manual links and PageRank sculpting
  • with PageRank sculpting / Expert site architecture with manual links and PageRank sculpting

F

• Facebook
  • leveraging / Leveraging Facebook for a business or blog
  • used, for business promotion / Using Facebook to promote a new or existing business or blog
  • utilizing / Utilizing the full potential of Facebook
  • business page, using / Using a Facebook business page to promote your business or blog
  • group, using for business promotion / Using a Facebook group to promote your business or blog
  • content, sharing / Sharing content and connecting with others on Facebook – useful features and applications
  • other users, connecting / Sharing content and connecting with others on Facebook – useful features and applications
  • groups, joining / Joining groups
  • friends circle, increasing / Increasing your circle of friends
  • status, updating / Updating your status often
  • wall comments, posting / Posting wall comments
  • RSS feed, adding / Adding an RSS feed to your page or profile
  • Ads, using / Using Facebook Ads
  • external website, linking / Linking your external website to Facebook
  • updates, automating / Automating Facebook updates with NextScripts' Social Networks Auto-Poster
  • sharing plugins, using / Going viral with Facebook sharing plugins
• filter
  • diagnosing / Diagnosing a Google ranking ban, penalty, or filter
• filtering
  • about / When Google detects violations of its guidelines
• first tier keywords
  • building / Building first, second, and third tier keywords
• Flash files
  • issues, with reading / Flash, JavaScript, image links, and other non-readable content
• Flippa
  • about / Flippa
  • URL / Flippa
• Fold Category List plugin
  • about / Fold Category List
  • URL / Fold Category List
• followed links
  • diminishing / The diminishing universe of followed links
• FooBox HTML & Media Lightbox plugin
  • about / FooBox HTML
• footer links
  • about / Site-wide links and footer links
• Free-Press-Release.com
  • URL / Going viral with social media
• free hosted domains
  • using / Using free hosted domains

G

• Google
  • inbound links, measuring / Measuring inbound links with Google
• Google*s tools, for website owners
  • Google AdSense / Google AdSense
  • Google AdWords / Google AdWords
  • Google Alerts / Google Alerts
  • Google Merchant Center / Google Merchant Center
• Google+
  • using / If your business has a map listing, Google+ activity is vital
• Google AdSense
  • about / Google AdSense
• Google AdWords
  • new keywords, searching / Finding new keywords with Google AdWords
  • about / Google AdWords
• Google Adwords Keyword Planner
  • using / Google's Adwords Keyword Planner
  • URL / Google's Adwords Keyword Planner
• Google Alerts
  • about / Google Alerts
• Google Analytics
  • URL / Analyzing your audience, Setting up Google Analytics for your website
  • about / Google Analytics
  • setting up / Setting up Google Analytics for your website
  • using / Using Google Analytics
  • key analytics reports / Understanding key analytics reports
  • automated analytics reports, setting up / Setting up automated analytics reports
• Google Chrome Extensions
  • URL / Gauging competition in the search market
• Google Images
  • URL / Improving rankings with optimized images
• Google Maps
  • using / Use Google Maps to get directions to your business
• Google Merchant Center
  • about / Google Merchant Center
• Google penalty
  • clearing / Clearing a Google penalty
  • existing domain, abandoning / Abandoning your existing domain and starting over
  • domain, starting over / Abandoning your existing domain and starting over
  • site, cleaning / Cleaning your site and requesting reconsideration following a Google penalty, Step 2 – Clean your site
  • reconsideration, requesting / Cleaning your site and requesting reconsideration following a Google penalty, Step 3 – Requesting reconsideration
  • Google Webmaster Tools, signing up / Step 1 – Sign up and verify with Google Webmaster Tools
  • Google Webmaster Tools, verifying / Step 1 – Sign up and verify with Google Webmaster Tools
  • reconsideration message, drafting / Step 4 – Drafting the reconsideration message
  • reconsideration requests, handling / Step 5 – Wait
• Google ranking ban
  • diagnosing / Diagnosing a Google ranking ban, penalty, or filter
  • about / Understanding a Google ban
  • total or partial ban, diagnosing / Diagnosing a total or partial ban
• Google Suggest
  • used, for discovering keywords / Keyword discovery with Google Suggest and Ubersuggest
• Google Trends
  • used, for spotting keyword popularity patterns / Spotting keyword popularity patterns with Google Trends
  • URL / Spotting keyword popularity patterns with Google Trends
• Google Webmaster Guidelines
  • about / Google Webmaster Guidelines
  • URL / Google Webmaster Guidelines, When Google detects violations of its guidelines
  • using / Google Webmaster Guidelines in a nutshell
  • guidelines violations, detecting / When Google detects violations of its guidelines
• Google Webmasters
  • about / SEO power tool – Google Webmasters
  • URL / SEO power tool – Google Webmasters
  • site, optimizing / Optimizing your site with Google Webmasters
• Google Webmasters/Search Console
  • about / Google Webmasters/Search Console
  • search queries / Understanding your website's search queries
• Google Webmaster Tools
  • URL / Measuring inbound links with Google, Step 1 – Sign up and verify with Google Webmaster Tools
  • signing up / Step 1 – Sign up and verify with Google Webmaster Tools
  • verifying / Step 1 – Sign up and verify with Google Webmaster Tools
• Google XML Sitemaps plugin
  • about / Google XML Sitemaps
  • URL / Google XML Sitemaps
• Gravity Forms Contact Form Mailer plugin
  • about / Gravity Forms Contact Form Mailer
  • URL / Gravity Forms Contact Form Mailer

H

• heading tags
  • using / Using heading tags (h1, h2, h3)
  • optimizing / Optimizing heading tags
• headline
  • about / Optimizing WordPress templates
• headlines
  • writing / Writing effective titles and headlines
• hierarchy
  • content, structuring with / Structuring your content using taxonomy and hierarchy
• HTML Validator
  • website's code, checking / Checking your website's code with a HTML Validator
• HTML validator tool
  • URL / Step 2 – Clean your site
• HubSpot*s Website Grader
  • about / HubSpot's Website Grader
  • URL / HubSpot's Website Grader
• HyperText Markup Language (HTML)
  • about / Checking your website's code with a HTML Validator

I

• image filenames
  • about / Image filenames and alt tags
• images
  • optimizing / Improving rankings with optimized images
  • inserting / Inserting images and optimizing image properties in WordPress
  • properties, optimizing / Inserting images and optimizing image properties in WordPress
  • alignment, setting / Setting image alignment and link settings
  • link, setting / Setting image alignment and link settings
  • properties, editing / Making speedy edits to image properties
  • sizes, manipulating / Manipulating image sizes to speed up website load times
• inbound links
  • about / Understanding the importance of backlinks
  • measuring / How to measure your inbound links
  • measuring, with Bing Webmaster / Measuring inbound links with Bing Webmaster
  • measuring, with Google / Measuring inbound links with Google
  • measuring, with online tools / Measuring inbound links with online tools
• index
  • preparing / Preparing the index
  • querying / Querying the index
• infographics
  • links, building / Building links with infographics
  • developing / Developing your infographic
  • promoting / Promoting your infographic
  • preliminary task / Understanding the quid pro quo of infographics
  • setting up / Setting up your infographic home
  • Facebook-Ready Thumbnail, including / Including a Facebook-Ready Thumbnail
  • making it searchable / Promoting your infographic by making it searchable
  • promoting, through social media / Promoting through social media
  • promoting, through infographic/visual graphic directories / Promoting through infographic/visual graphic directories
  • Specialized Searches, used for searching Bloggers / Using Specialized Searches to Find Bloggers and Webmasters
  • Specialized Searches, used for searching Webmasters / Using Specialized Searches to Find Bloggers and Webmasters
• initial keyword profile
  • identifying / Identifying and developing your initial keyword profile
  • developing / Identifying and developing your initial keyword profile
  • phases / Identifying and developing your initial keyword profile
  • keyword matrix, creating / Creating your keyword matrix
  • relevance scores, calculating / Calculating relevance scores for keywords
  • keywords, gathering / Gathering keywords – thinking about your customer's (imperfect) intent
• internal navigation
  • about / Menus, internal navigation, and link structure

J

• JavaScript
  • issues, with reading / Flash, JavaScript, image links, and other non-readable content

K

• keyword-aware content
  • creating / Creating keyword-aware content
  • writing, naturally / Keeping it natural
• keyword-rich domain name
  • selecting / Choosing a keyword-rich domain name
• keyword-rich titles
  • transcending / Transcending bland, keyword-rich titles
• keyword density
  • about / Keyword density in body content
• keyword lists
  • building, with common qualifiers / Building keyword lists with common qualifiers
  • building, with location names / Building keyword lists with location names
  • honing / Tuning and honing your keyword list
  • tuning / Tuning and honing your keyword list
• keyword overlap
  • about / Choosing a keyword-rich domain name
• keyword research
  • human touch, employing / Employing the human touch in keyword research
  • customers search behavior, analyzing / Analyzing customer's search behavior
• keywords
  • popularity patterns, spotting with Google Trends / Spotting keyword popularity patterns with Google Trends
  • discovering, with Google Suggest / Keyword discovery with Google Suggest and Ubersuggest
  • discovering, with Ubersuggest / Keyword discovery with Google Suggest and Ubersuggest
  • searching, with Google AdWords / Finding new keywords with Google AdWords
• keywords, prioritizing
  • about / Prioritizing keywords
  • first tier keywords, building / Building first, second, and third tier keywords
  • second tier keywords, building / Building first, second, and third tier keywords
  • third tier keywords, building / Building first, second, and third tier keywords
  • accounting, for seasonal trends / Accounting for seasonal trends
  • negative keywords / Tuning your list – negative keywords
  • keywords, grouping into families / Grouping keywords into families
  • new keywords, searching / Finding new keywords
  • competition, viewing / Eyeing the competition
• keyword search volume
  • researching, with online keyword tools / Researching keyword search volume with online keyword tools
• keyword strategy
  • building / Building your site's foundation with keyword research

L

• lettercount.com
  • URL / Creating perfectly-sized title tags
• link anchor text
  • about / Link anchor text
  • in HTML code / How anchor text appears in HTML code
  • site-wide links / Site-wide links and footer links
  • footer links / Site-wide links and footer links
  • repetitive links, from common IP addresses / Repetitive links from common IP addresses
• link bait
  • creating, for building links / Building links by creating link bait
  • resource lists / Resource lists
  • humorous story or article, sharing / Sharing a humorous story or article
  • current events, writing / Writing about current events
  • controversial article, writing / Writing something controversial
  • expert, interviewing / Interviewing an expert
  • give away, for attracting links / Giving something away
  • testing / Testing something
  • information, developing / Developing How-to Information
  • video content, creating / Creating video content
  • quizzes, creating / Creating quizzes
  • catchy title, using / Using a catchy title
  • examples / Examples of effective link bait
• link directories
  • links, securing / Securing links through link directories
• LinkedIn
  • using, for business promotion / Using LinkedIn to promote your business or website
• links
  • about / Links are the power
  • creating / Creating natural links
  • securing, through link directories / Securing links through link directories
• links building
  • with super directories / Building links with super directories – BOTW and DMOZ
  • with mid-tier general directories / Building links with mid-tier general directories
  • with niche directories / Building links with niche directories
  • with regional directories / Building links with regional directories
  • with article submission sites / Building links with article submission sites and directories
  • with infographics / Building links with infographics
  • by commenting, on blogs / Link building by commenting on blogs and forums, Commenting on blogs, Commenting for good, not for evil
  • by commenting, on forums / Link building by commenting on blogs and forums
  • through direct link requests / Building links through direct link requests
• link structure
  • about / Menus, internal navigation, and link structure
• load speed
  • optimizing / Optimizing code quality and load speed
• local directory listings
  • ignoring / Ignoring local directory listings
  • categories, assigning / Always assigning as many categories as possible
  • reviews, obtaining / Getting reviews
  • pictures, uploading / Uploading pictures to your local listings
  • optional fields, completing / Completing all optional fields
  • multiple entries, creating for multiple locations / Making multiple entries for multiple locations
  • compelling business description, writing / Writing a compelling business description with keywords
  • clicks, paying for / Paying for clicks when you rank organically
  • stray pages, leaving / Leaving stray pages in Google's index
  • fresh content, producing / Failing to produce fresh new content
• local search
  • customers engagement / Learning how customers engage in local search
  • long tail theory, applying / Applying long tail theory to local search
  • local pages, building / Building local pages the right way
  • people, following / Following the people, following the money
  • keyword list, tuning / Tuning and honing your keyword list
  • keyword list, honing / Tuning and honing your keyword list
• Local Search Ranking Factors
  • about / David Mihm's Local Search Ranking Factors
  • URL / David Mihm's Local Search Ranking Factors
• long tail keyword
  • versus short tail keyword / Understanding relevance and the effect of short tail and long tail keywords
  • user intent, examining / Examining user intent through keywords
  • search strategy, developing / Developing a powerful long tail search strategy
  • keyword search volume, researching / Researching keyword search volume with online keyword tools
  • Google Adwords Keyword Planner / Google's Adwords Keyword Planner

M

• Majestic SEO
  • URL / Measuring inbound links with online tools
• majestic SEO
  • backlinks, monitoring / Monitoring backlinks with Majestic SEO
  • URL / Monitoring backlinks with Majestic SEO
• manual links
  • for expert site architecture / Expert site architecture with manual links and PageRank sculpting
• menus
  • about / Menus, internal navigation, and link structure
• meta descriptions
  • generating / Configuring WordPress to generate meta descriptions
  • best practices / Best practices for meta descriptions
  • leveraging / Leveraging your meta descriptions to draw clicks
  • crafting / Crafting meta descriptions
• meta keyword tags
  • about / A dead HTML element – meta keyword tags
• meta tags
  • about / Serious ranking power – title tags and meta tags
  • optimizing / Optimizing meta tags
• microblogging
  • with Twitter / Microblogging with Twitter for business
• mid-tier general directories
  • links, building / Building links with mid-tier general directories
• Moz' Open Site Explorer
  • URL / Measuring inbound links with online tools
• Multi Column Category List plugin
  • about / Multi Column Category List plugin
  • URL / Multi Column Category List plugin
• My Category Order plugin
  • about / My Category Order

N

• narrative styles
  • about / Narrative styles
  • writing / Narrative styles
• navigation
  • image links, avoiding / Creating reliable and text-based navigation
• negative keywords
  • about / Tuning your list – negative keywords
• NextScripts
  • about / Automating Facebook updates with NextScripts' Social Networks Auto-Poster
• NextScripts' Social Networks Auto-Poster
  • using / Automating Facebook updates with NextScripts' Social Networks Auto-Poster
• niche directories
  • links, building / Building links with niche directories
• nofollow links
  • versus dofollow links / Distinguishing between dofollow and nofollow links
  • about / Understanding nofollow links
  • implementing / How to implement or identify a nofollow link
  • identifying / How to implement or identify a nofollow link, Avoiding and identifying nofollow links
  • avoiding / Avoiding and identifying nofollow links
  • using / Making use of nofollow links
• non-readable content
  • issues, with reading / Flash, JavaScript, image links, and other non-readable content

O

• off-page ranking factors
  • about / Understanding off-page ranking factors
  • links / Links are the power
  • links, creating / Creating natural links
• on-page search ranking factors
  • exploring / Exploring on-page search ranking factors
• online forums
  • about / Online forums
  • Warrior Forum / The Warrior Forum
  • Digital Point forum / The Digital Point forum
  • SEO Chat forums / SEO Chat forums
• online keyword tools
  • used, for researching keyword search volume / Researching keyword search volume with online keyword tools
• online tools
  • inbound links, measuring / Measuring inbound links with online tools
• Open Link Profiler
  • URL / Gauging competition in the search market
• optical character recognition (OCR)
  • about / Flash, JavaScript, image links, and other non-readable content
• outbound links
  • using / Using the subtle power of outbound links
  • about / Understanding the importance of backlinks
  • PageRank, sharing / PageRank is shared among outbound links
• over-optimization
  • avoiding / Avoiding over-optimization
  • about / Over-optimization
  • of on-page factors / Over-optimizing of on-page factors – Guidelines
  • of inbound links / Over-optimizing inbound links – Guidelines

P

• Page/Post titles
  • optimizing / Optimizing your Page/Post titles and title tags
  • processing / Page/Post title processing in WordPress
  • crafting / Crafting Page/Post titles
• PageRank
  • mathematics / The mathematics and operation of PageRank
  • operation / The mathematics and operation of PageRank
  • damping factor / The PageRank damping factor
  • reference link / The PageRank damping factor
  • sharing, among outbound links / PageRank is shared among outbound links
  • ranking factors / Learning to discount PageRank
  • summary / PageRank – summary and conclusion
  • conclusion / PageRank – summary and conclusion
• PageRank penalty
  • about / PageRank adjustment/PageRank penalty
  • diagnosing / Diagnosing a PageRank penalty
• PageRank sculpting
  • about / Expert site architecture with manual links and PageRank sculpting
• Pages
  • about / Leveraging WordPress' blogging capabilities
• penalty
  • diagnosing / Diagnosing a Google ranking ban, penalty, or filter
  • PageRank adjustment/PageRank penalty / PageRank adjustment/PageRank penalty
  • PageRank penalty, diagnosing / Diagnosing a PageRank penalty
  • -950 ranking penalty / The -950 ranking penalty
  • -950 ranking penalty, diagnosing / How to diagnose a -950 ranking penalty
  • -30/-40 ranking penalty / The -30/-40 ranking penalty
  • -30/-40 ranking penalty, diagnosing / Diagnosing a -30/-40 penalty
  • false positives / False positives that aren't penalties
• PeopleofWalMart.com
  • URL / Setting goals for your business and website and getting inspiration
• perfectly-sized title tags
  • creating / Creating perfectly-sized title tags
• permalinks
  • descriptive URLs, creating / Automatically creating descriptive URLs with WordPress permalinks
  • structure, creating / Creating an effective WordPress permalink structure
• personal authority
  • building / Learning to build your personal authority
  • Google+ / If your business has a map listing, Google+ activity is vital
  • linking, with friends / Make friends
  • photos, sharing / Post photos, then share
  • Google Maps, using / Use Google Maps to get directions to your business
  • personal page, customizing / Don't go crazy doing one thing
  • business, reviewing / Review lots of things
  • activity, creating / Activity engenders activity, There really is no bad activity, just have fun
  • favorite stuff/star stuff, adding / Favorite stuff/star stuff
• photo sharing sites
  • images, sharing / Encouraging sharing on Pinterest and photo sharing sites
• Ping-O-Matic
  • URL / Using update services
• Pingdom Site Speed Checker
  • about / The Pingdom Site Speed Checker
  • URL / The Pingdom Site Speed Checker
• Pinterest
  • images, sharing / Encouraging sharing on Pinterest and photo sharing sites
  • URL / Encouraging sharing on Pinterest and photo sharing sites
• plugins
  • used, for managing categories / Managing your categories with plugins
  • Advanced Category Excluder / Advanced Category Excluder
  • Multi Column Category List / Multi Column Category List plugin
  • My Category Order / My Category Order
  • Fold Category List / Fold Category List
• poor internal anchor text
  • about / Poor internal anchor text
• poor site architecture
  • avoiding / Poor site architecture
• Posts
  • about / Leveraging WordPress' blogging capabilities
• PR.com
  • URL / Going viral with social media
• ProBlogger
  • about / ProBlogger
  • URL / ProBlogger
• profile
  • about / Using LinkedIn to promote your business or website
• purveyors
  • avoiding / Avoiding black hat techniques and purveyors who promote them

Q

• quality information
  • providing / Providing quality information

R

• -30/-40 ranking penalty
  • about / The -30/-40 ranking penalty
  • diagnosing / Diagnosing a -30/-40 penalty
• -950 ranking penalty
  • about / The -950 ranking penalty
  • diagnosing / How to diagnose a -950 ranking penalty
• ranking factor
  • about / Ranking factor – body content
  • body content / Ranking factor – body content
  • title tags / Serious ranking power – title tags and meta tags
  • meta tags / Serious ranking power – title tags and meta tags
  • high page count / Ranking factor – high page count
• rankings
  • improving / Improving rankings with optimized images
• Rank Tracker
  • ranking positions, monitoring / Monitoring ranking positions and movement with Rank Tracker
  • ranking movement, monitoring / Monitoring ranking positions and movement with Rank Tracker
  • URL / Monitoring ranking positions and movement with Rank Tracker
• really simple syndication (RSS)
  • about / Displaying RSS feeds
• reciprocal linking
  • about / Reciprocal linking – is it dead?
• regional directories
  • links, building / Building links with regional directories
• robots.txt file
  • about / The ultimate WordPress robots.txt file
  • creating / The ultimate WordPress robots.txt file
  • bad bots, restricting / Fighting bad bots with help from Wikipedia
  • URL / Fighting bad bots with help from Wikipedia
• RSS feeds
  • displaying / Displaying RSS feeds
  • searching / Finding your RSS feed
  • promoting / Promoting your RSS feed

S

• sandbox effect
  • avoiding / Jumping the gun and the sandbox
• search algorithm
  • about / Understanding the search algorithm
• search engine
  • about / What is a search engine?
• Search Engine Journal
  • about / Search Engine Journal
  • URL / Search Engine Journal
• search engine marketing (SEM)
  • about / Introducing SEO
• Search Engine Roundtable
  • about / Search Engine Roundtable
  • URL / Search Engine Roundtable
• search engines
  • rank, improving / Improving your rank on all search engines
  • exploring / Exploring the changing nature of search engines
  • inner workings / Understanding a search engine's inner workings
  • responding, to fresh content / Fodder for search engines – fresh content
• search factors
  • weighing / Weighing search factors
• SearchStatus plug-in
  • URL / Gauging competition in the search market
• second tier keywords
  • building / Building first, second, and third tier keywords
• SEO
  • about / Introducing SEO
• SEO Chat forums
  • about / SEO Chat forums
  • URL / SEO Chat forums
• SEOmofo
  • URL / Optimizing meta tags
• SEOmoz/Moz
  • about / SEOmoz/Moz
  • URL / SEOmoz/Moz
• SEO Spyglass
  • URL / Gauging competition in the search market
• SEO tools
  • about / Other helpful SEO tools
  • Copyscape / Copyscape
  • Pingdom Site Speed Checker / The Pingdom Site Speed Checker
  • HubSpot*s Website Grader / HubSpot's Website Grader
  • Flippa / Flippa
  • SEOmoz/Moz / SEOmoz/Moz
  • Search Engine Journal / Search Engine Journal
  • Search Engine Roundtable / Search Engine Roundtable
  • ProBlogger / ProBlogger
  • WebProNews / WebProNews
  • Local Search Ranking Factors / David Mihm's Local Search Ranking Factors
• short tail keyword
  • versus long tail keyword / Understanding relevance and the effect of short tail and long tail keywords
• site-wide links
  • about / Site-wide links and footer links
• smell test
  • about / Linking to bad neighborhoods and link farms
• social bookmarking sites
  • using, for business promotion / Using social bookmarking sites to promote your business
  • about / Getting started with social bookmarking
  • using / Getting started with social bookmarking
  • selecting / Choosing a social bookmarking site
  • beginning / Beginning with social bookmarking sites
  • website, promoting / Promoting your website through social bookmarking sites
  • timing, for bookmark submission / Timing is important
  • ranking / Your ranking matters
  • headline or title, submitting / Submit a catchy headline or title
  • appropriate site, selecting / Remember to choose an appropriate social bookmarking site for your business
  • communities / Remember that social bookmarking websites are communities
• social media
  • viral content, creating with / Going viral with social media
  • personal authority, building / Learning to build your personal authority
  • utilization / Taking social media too far
• Spyfu
  • URL / Eyeing the competition
• standard black hat scam
  • link exchange / The standard black hat scam – Link exchange
  • website submission service / The standard black hat scam – Website submission service
  • offshore link building / The standard black hat scam – Offshore link building
  • autoblogging / The standard black hat scam – Autoblogging
• stumble
  • about / Beginning with social bookmarking sites
• stylesheet
  • about / Understanding WordPress' economical architecture
• super directories
  • links, building / Building links with super directories – BOTW and DMOZ
  • DMOZ / Building links with super directories – BOTW and DMOZ
  • BOTW / Building links with super directories – BOTW and DMOZ

T

• taxonomy
  • content, structuring with / Structuring your content using taxonomy and hierarchy
• text-based navigation
  • creating / Creating reliable and text-based navigation
• text attributes
  • about / Text attributes – bold, italics, and underline
  • bold / Text attributes – bold, italics, and underline
  • italics / Text attributes – bold, italics, and underline
  • underline / Text attributes – bold, italics, and underline
• themeforest
  • URL / Following the leaders
• third tier keywords
  • building / Building first, second, and third tier keywords
• Title Emulator tool
  • URL / Crafting title tags
• titles
  • writing / Writing effective titles and headlines
• title tags
  • about / Serious ranking power – title tags and meta tags
  • creating / Making perfect title tags
  • optimizing / Optimizing your Page/Post titles and title tags
  • crafting / Crafting title tags
• total or partial ban
  • diagnosing / Diagnosing a total or partial ban
• trust
  • about / Understanding trust as a ranking principle
  • website category / Understanding the importance of website category
• Tweet This plugin
  • using / Encouraging Twitter posts and the Tweet This plugin
• Twitter
  • used, for microblogging / Microblogging with Twitter for business
  • employing / Employing Twitter for your business
  • people, following / How to get people to follow you on Twitter
  • feed, using / Using Twitterfeed to automatically update your followers of new blog posts
  • tips / Top tips for using Twitter for business
  • using, for business promotion / Using Twitter to promote your business
  • posts, encouraging / Encouraging Twitter posts and the Tweet This plugin
• Twitterfeed
  • using / Using Twitterfeed to automatically update your followers of new blog posts
  • URL / Using Twitterfeed to automatically update your followers of new blog posts

U

• Ubersuggest
  • used, for discovering keywords / Keyword discovery with Google Suggest and Ubersuggest
  • URL / Keyword discovery with Google Suggest and Ubersuggest
• update services
  • using / Using update services
• upvote
  • about / Beginning with social bookmarking sites
• Urban Trash
  • URL / Following the leaders
• user roles
  • employing / Employing user roles to get your team involved
  • Administrator / Employing user roles to get your team involved
  • Editor / Employing user roles to get your team involved
  • Author / Employing user roles to get your team involved
  • Contributor / Employing user roles to get your team involved
  • Subscriber / Employing user roles to get your team involved

V

• validator
  • URL / Optimizing code quality and load speed
• verification tools
  • forgetting / Forgetting verification tools
• viral content
  • creating, with social media / Going viral with social media
• visitors
  • converting, to customers / Converting visitors to customers – the third spoke of SEO
  • conversion-based websites, creating / Creating conversion-based websites
  • engaging, with built-in collaboration / Engaging visitors with built-in collaboration, contribution, and community building
  • contribution / Engaging visitors with built-in collaboration, contribution, and community building
  • community building / Engaging visitors with built-in collaboration, contribution, and community building
  • user roles, employing / Employing user roles to get your team involved
  • ranking, improving with user comments / Improving ranking with user comments
  • update services, using / Using update services
  • engaging, with content / Engaging visitors with your content
  • engaging, with rich content / Thinking like a television chef
• visually
  • URL / Developing your infographic

W

• Warrior Forum
  • about / The Warrior Forum
  • URL / The Warrior Forum
• Webfoot Maps
  • URL / Following the people, following the money
• web page scanner
  • URL / Step 2 – Clean your site
• WebProNews
  • about / WebProNews
  • URL / WebProNews
• website category
  • importance / Understanding the importance of website category
• website goals
  • setting / Setting goals for your business and website and getting inspiration
  • audience, analyzing / Analyzing your audience
  • determining / Determining the goal of your website
  • leaders, following / Following the leaders
  • competitive marketplace, gauging / Gauging competition in the search market
• what you see is what you get (WYSIWYG) editors
  • about / Understanding WordPress' economical architecture
• whois.net
  • URL / Building links with regional directories
• WooCommerce plugin
  • about / WooCommerce
  • URL / WooCommerce
• wordcountertool.com
  • URL / Creating perfectly-sized title tags
• Wordfence plugin
  • about / Wordfence
• WordPress
  • benefits, for SEO / Knowing what WordPress already does for your SEO
  • economical architecture / Understanding WordPress' economical architecture
  • large sites, building / Building large sites quickly with WordPress
  • familiarity / Earning respect with search engines
  • blogging capabilities, leveraging / Leveraging WordPress' blogging capabilities
  • RSS feeds, displaying / Displaying RSS feeds
  • descriptive URLs, creating with permalinks / Automatically creating descriptive URLs with WordPress permalinks
  • limitations / Understanding what WordPress doesn't do for your SEO
  • configuring, for meta descriptions / Configuring WordPress to generate meta descriptions
• WordPress, limitations
  • duplicate content, tackling / Tackling duplicate content within WordPress
  • landing page customization limitations, overcoming / Overcoming landing page customization limitations
  • on page-by-page navigation / Understanding the limitations of page-by-page navigation
• WordPress plugin
  • URL / Automating Facebook updates with NextScripts' Social Networks Auto-Poster
• WordPress SEO plugins
  • All in One SEO Pack / All in One SEO Pack
  • Yoast SEO / Yoast SEO
  • Gravity Forms Contact Form Mailer / Gravity Forms Contact Form Mailer
  • Contact Form 7 / Contact Form 7
  • Duplicate Post / Duplicate Post
  • Broken Link Checker / Broken Link Checker
  • Google XML Sitemaps / Google XML Sitemaps
  • Akismet / Akismet
  • Wordfence / Wordfence
  • WP Super Cache / WP Super Cache
  • WPtouch / WPtouch
  • WooCommerce / WooCommerce
  • Yet Another Related Posts Plugin (YARPP) / Yet Another Related Posts Plugin
  • FooBox HTML & Media Lightbox / FooBox HTML
• WordPress tags
  • content, organizing with / Organizing your content with WordPress tags
• WordPress templates
  • optimizing / Optimizing WordPress templates
  • page headlines, generating / Generating page headlines manually
• World Wide Web Consortium (W3C)
  • about / Optimizing code quality and load speed
• WP Super Cache plugin
  • about / WP Super Cache
  • URL / WP Super Cache
• WPtouch plugin
  • about / WPtouch
  • URL / WPtouch
• writers
  • hiring / Hiring a writer
  • sources, for hiring content writers / Where to hire content writers
• writing style
  • developing / Developing your writing style
  • narrative styles / Narrative styles
• wrong keywords
  • pursuing / Pursuing the wrong keywords

X

• XML Sitemaps plugin
  • optimizing / Optimizing with the XML Sitemaps plugin for WordPress
  • URL / Optimizing with the XML Sitemaps plugin for WordPress

Y

• Yet Another Related Posts Plugin (YARPP)
  • about / Yet Another Related Posts Plugin
  • URL / Yet Another Related Posts Plugin
• Yoast SEO plugin
  • about / Yoast SEO
  • URL / Yoast SEO
• YouTube
  • used, for business promotion / Promoting your business or blog with YouTube
  • used, as delivery platform / Using YouTube as a hosting and delivery platform
  • used, as hosting platform / Using YouTube as a hosting and delivery platform
  • video, embedding with video delivery alternatives / Using video delivery alternatives to embedded YouTube videos
  • employing, as search engine / Employing YouTube as a search engine
  • used, as marketing platform / Video success story – Will it Blend?
  • products, promoting / Promoting products and services on YouTube
  • services, promoting / Promoting products and services on YouTube