To craft perfectly-sized title tags, use any one of dozens of character-counter websites like lettercount.com (http://www.lettercount.com/) or wordcountertool.com (http://wordcountertool.com/). These tools are also helpful for crafting meta tags, twitter posts, and any text snippet where character length is restricted.

Your brand or company name almost never belongs in the first few words of a title tag if you are trying to rank for keywords. This is a common error that do-it-yourself webmasters and unskilled web designers make. Sure, you want to rank for your own business name, but you can achieve that by placing your business name in a less valuable location than the prime position within the title tag. Just having your business name in the body text of your pages or in the meta description tag will cause you to rank for your business name, not to mention the associative power that a Google Plus business page will generate for your website.

If you absolutely...