Book Image

Mastering Adobe Photoshop 2024

By : Gary Bradley
Book Image

Mastering Adobe Photoshop 2024

By: Gary Bradley

Overview of this book

Unlock the full potential of Photoshop, the go-to app for content creators by mastering its complex tools and features. This book quickly builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth. You’ll start by fine-tuning color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters. By the end of this Adobe Photoshop book, you’ll soar to new heights with your designs, creating captivating visuals that leave a lasting impression on your audience.
Table of Contents (19 chapters)
1
Part 1:Raising Your Photoshop Game
5
Part 2:Bringing Brands Front and Center
10
Part 3:Building Visual Components
14
Part 4:World Building

Building Brand Mock-Ups and Prototypes

All brands exist to be seen in print, onscreen, and on the web. This process is iterative and often calls for mock-ups of logos, websites, and products before committing to the final product while aiming to reduce costs attributed to manufacturing the actual product. This is especially pertinent as we should also endeavor to reduce our carbon footprint and consider the use of natural materials.

In this chapter, you will create mock-ups for a range of scenarios, from devices such as iPads and smartphones to bottles, T-shirts, and murals. The vast majority of these can be edited through the power of smart objects, group masks, and linked assets.

We’ll start by reviewing the key characteristics of source images and the environment within which your mock-ups will be brought to life. We will scrutinize aspects such as angles, depth of field, and content that obscures the focal point of a mock-up.

Then, we’ll look at placing artwork...