Book Image

Mastering Adobe Photoshop 2024

By : Gary Bradley
Book Image

Mastering Adobe Photoshop 2024

By: Gary Bradley

Overview of this book

Unlock the full potential of Photoshop, the go-to app for content creators by mastering its complex tools and features. This book quickly builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth. You’ll start by fine-tuning color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters. By the end of this Adobe Photoshop book, you’ll soar to new heights with your designs, creating captivating visuals that leave a lasting impression on your audience.
Table of Contents (19 chapters)
1
Part 1:Raising Your Photoshop Game
5
Part 2:Bringing Brands Front and Center
10
Part 3:Building Visual Components
14
Part 4:World Building

Creating Printed Marketing Collateral

Applications such as InDesign are adept at creating multi-page publications; however, this doesn’t mean that you can’t create single-page or front-and-back designs for print within Adobe Photoshop. In this chapter, you will create common print collateral such as flyers and posters that can be used internally or sent to a professional print provider for mass production.

We’ll start by defining new document characteristics that are appropriate for print, ensuring PPI and color modes have been considered. Then we’ll look at how to add bleed to a print file to ensure our projects are printed edge-to-edge on the destination paper stock using Canvas Size.

Guides will play an important role in setting up our print files, both to indicate the edges where our artwork will be trimmed and to identify a safe zone where type and other important content are kept clear from the paper edges when printed.

Photoshop isn’...