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Business Drivers

The ongoing digital revolution affects individuals and businesses alike. Increasingly, social networks and digital devices are the default means for engaging government, businesses, and civil society, as well as friends and family members. People use mobile, interactive tools to determine who to trust, where to go, and what to buy. This means that the last best experience that people have anywhere becomes the minimum expectation for the experience they want everywhere, including in the enterprise. Given the competitive landscape, this means that enterprises must undertake their own digital transformations, rethink what their customers value most, and create operating models that take advantage of what is newly possible for competitive differentiation.

The challenge for the enterprise is how fast and how far to go down the path to digital transformation and cloud adoption.