Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Customer Churn Analysis

Customer churn is a vital problem for any subscription business. The example dashboard in this chapter presents an analysis of the customer churn phenomenon for a broadband service provider. This chapter will walk you through the process of building the dashboard using the 3-D approach: Determine, Design, and Develop. You will understand the relevant churn metrics and how blending can be used to calculate them in Looker Studio.

In this chapter, we are going to cover the following topics:

  • Describing the example scenario
  • Building the dashboard – Stage 1: Determine
  • Building the dashboard – Stage 2: Design
  • Building the dashboard – Stage 3: Develop