Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Styling report components

For any component you add to the report canvas, there are style properties that define how the component looks. Some properties are unique to a component type, while some others are common across different types of components. Some properties affect the structure or functionality of the component beyond just appearance. Examples include Search type for the Input box and Advanced filter controls, the number of bars in a bar chart, and so on. In this section, we will only focus on some general appearance-based style properties. Style properties that alter the functionality of a component are described in the respective sections throughout this book (for example, the Charts section in Chapter 6, Looker Studio Built-in Charts).

Background and Border

This is the one style property that applies to all report components – be it a shape, control, or chart. The only exception is the line element. You can set the following properties under this style:

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