Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Summary

In this chapter, you learned about the customer churn problem in subscription businesses and went through the step-by-step process of building a dashboard to monitor key customer churn metrics for a broadband service provider. You used the 3D approach to dashboard building by first Determining the target audience, the business questions that the dashboard needs to address, and the data available to meet the needs. Then, you defined the right metrics, chose the appropriate visualization types, and Designed the wireframe of the dashboard. After that, you Developed the dashboard by setting up and enriching the data source and then building various visualizations and components based on the dashboard’s objectives and the wireframe. You used blending to implement certain complex metrics. In the next chapter, you will learn how to track and monitor Looker Studio report usage using Google Analytics.