Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building the dashboard- Stage 1: Determine

In the first stage of the data storytelling approach, you determine the target audience, the purpose, and the objectives of the dashboard, as well as identify the data needed to meet the user needs. The mortgage operational team of the CFPB is the target audience of this dashboard. The team wants to understand current patterns within the issues that the complaints are about and company responses to them for various mortgage products and services. A key operational metric they would like to monitor is the time taken to triage the received complaints and send them to respective companies. The goal is to send the complaints within a day of receiving them. Another aspect the team is responsible for monitoring is the number and rate of untimely responses from the company. Once the company receives the complaint from the CFPB, it should respond within 15 days. Otherwise, it is marked as an untimely response. A higher number or percentage of complaints...