Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Working with reports

A report in Looker Studio is an asset or entity that enables you to build data stories in the form of dashboards and reports. Conceptually, a dashboard is a centralized tool that provides an at-a-glance view of key performance metrics. It is usually limited to a single page or screen and displays information at a summary level. On the other hand, a data report is an organized representation of data in visuals and text with enough detail. A report usually spans multiple pages to provide a comprehensive analysis of the concerned topic. A more detailed list of the differences between the two forms of data presentation was provided in Chapter 1, Introduction to Data Storytelling.

Creating a report

You can create a new report either from the home page or from within another report. The first step when creating a report is to add a data source to it. While creating the report, you can either create an embedded data source specific to that report or select an existing...