Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building the report - Stage 1: Determine

The first stage of the data storytelling approach involves determining the business questions to answer, identifying the target audience, and finding and understanding the data needed to build the report.

The target audience of the report is primarily the HR leaders, who like to delve into the employee turnover patterns and how various employee and job attributes are associated with and influence voluntary attrition and involuntary turnover. The target audience primarily wants to understand the who, when, and why of the employee turnover phenomenon. The key business questions that the HR executives like to answer include the following:

  • How do we compare against the industry benchmark?
  • What are the cost and productivity implications of employee turnover?
  • At what rate did we lose our star employees compared to others?
  • When did employees leave the company regarding their association with the company?
  • What are the top...