Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Embedding external content

Apart from the aforementioned design components, you can also embed external content into your Looker Studio report. You can embed any content that is accessible via a URL, so long as embedding is allowed on the content by its provider. Examples include YouTube videos, Google Drive documents (Docs, Sheets, Slides, Forms, and so on), Google Calendar, and other web content, including non-Google sites.

You can even embed a Looker Studio report within another report. Just enable embedding for the Looker Studio report that you want to embed from its report settings. Report users need to have access to the embedded content to be able to view and interact with it appropriately.

To embed external content in the report, select the URL Embed icon from the toolbar and provide the content URL in the properties pane. The embedded content is displayed within the embed component and the users can interact with it as if they are doing so in the content’s native...