Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Monitoring Looker Studio report usage with GA4

You can monitor Looker Studio report usage by adding a GA Measurement ID to each of the reports.

Setting up GA4 for Looker Studio report monitoring

Let’s walk through the steps of setting up GA4 for Looker Studio monitoring and tagging the reports for tracking:

  1. Visit https://analytics.google.com. Log into your Google account if you haven’t done so already.
  2. If you haven’t used GA before, you will see the welcome screen. Clicking the Start measuring button will take you to the Account setup page. Alternatively, if you have used GA before, you can create a new account from the Admin page.
  3. Provide the following details:
    1. Account name
    2. Property name
    3. Optionally, account data sharing settings and business information
  4. Click Create and accept the terms of service and data protection terms.
  5. Next, you will see the ADMIN page, where you can set up a data stream to collect the data:
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