Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Adding design components

Besides the charts, which we will explore in the next chapter, and the interactive controls, there are other components that you can add to the report canvas that aid in designing the report. They are as follows:

  • Images
  • Text
  • Lines
  • Shapes

Static images, such as logos, can be displayed in the report as a separate component. Alternatively, you can use an image as a background for a chart or page by increasing the transparency of the image and overlaying the charts on top of the image, not that it’s a good practice. You can either upload the image or provide a URL to add the image to the report.

The text component is useful to add anything from the report header to chart titles to annotations and more. It allows you to insert hyperlinks as well. You can link to relevant external content or a different page within the same report, thereby creating your own desired page navigation. Text is perhaps the most helpful design component...