Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building the report - Stage 3: Develop

Beyond the high-level design considerations made in the previous stage, implementing the report involves deliberations on details such as report theme and styling configurations, additional user interactions, calculated fields needed, and so on.

Setting up the data source

First, we must connect to the dataset using the data.world community connector and create the data source. Follow these steps:

  1. From the Looker Studio home page, select Create | Data source.
  2. On the Connectors page, search for and select the data.world partner connector and rename the data source Employee Turnover.
  3. If this is the first time you are using this connector, you need to authorize Looker Studio to use it:

Figure 8.4 – Authorizing Looker Studio to use the partner connector

  1. Clicking the Authorize button prompts you to allow the data.world connector to access your Google account (used with Looker Studio):
  2. ...