Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Monitoring Report Usage

When you have one or more dashboards built and shared with the target audience, you may want to understand how users are engaging with and using these dashboards. After all, when you get a sense of how well the data story you've created is being received, you can then take any actions needed to increase adoption. Looker Studio allows you to monitor report usage through Google Analytics (GA). GA is a web and mobile application Analytics service offered by Google that tracks and reports user traffic. This chapter will examine what tracking report usage involves and walk you through the process of leveraging GA for this purpose. You will learn about relevant GA concepts and its built-in reports for analyzing usage. Alternatively, you can leverage Looker Studio to visualize the usage metrics. Furthermore, you can analyze raw usage data in BigQuery by exporting it from GA.

In this chapter, we are going to cover the following topics:

  • Usage monitoring...