Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Index

As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.

A

Advanced filter control 159, 160

aggregation functions 246

American Community Survey (ACS) 350

analytical dashboards 339

analytics

business analytics 9

manage up/down 9

people analytics 9

project/program analytics 9

area chart 62, 203, 213

configuring 214, 215

stacked area chart 215, 216

Aristotle’s arc 4

arithmetic functions 246

B

bar chart 56-61, 194

clustered bar chart 199-201

columnar bar chart 194-196

horizontal bar chart 196-198

stacked bar chart 201-203

BI Engine 297, 347

BigQuery 340, 341

benefits 423

data, analyzing 346, 347

data, obtaining into 343-346

features 347

GA4 data, exporting to 423-427

web user interface 342

BigQuery connector 266-270

BigQuery datasets 341

BigQuery ML 347...