Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Google Looker Studio Overview

Google Looker Studio is a data visualization tool from Google that enables you to create data stories through interactive dashboards. It is a completely online (that is, web-based) tool that facilitates seamless collaboration. It has a simple drag-and-drop interface that enables both non-technical and technical users to easily build visuals and reports. At the time of writing, Looker Studio is provided by Google for free.

It was first introduced in 2016 as Looker Studio 360, which is a premium reporting platform for large enterprises and part of Google Analytics Suite 360. The free version of Looker Studio, targeted at individuals and smaller teams, was announced almost immediately. The product had been in beta status for a couple of years and in 2018, it became generally available. Google Looker Studio is tightly integrated with Google Marketing Platform, which is the expanded and rebranded version of Google Analytics 360 Suite, and Google Cloud...