Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Looker Studio Built-In Charts

Data can be visualized using many different types of charts. Depending on the type of data to be represented and the insight to be gained, a specific chart type could be better suited than others. You looked at some common visualization types and their appropriate use in Chapter 3, Visualizing Data Effectively. Looker Studio offers a set of built-in chart types that you can use to create beautiful and meaningful dashboards. This chapter examines each of the built-in chart types using the call center dataset that we have worked with in the previous two chapters and explores how to configure them.

In this chapter, we are going to cover Looker Studio’s built-in chart types grouped under different sections. In the end, we will add some of the relevant charts to the report we have been building since Chapter 4, Google Looker Studio Overview, to create a coherent dashboard. The primary objective is to understand each built-in chart and its configuration...