Becoming data-driven
What advice would you offer an organization looking to begin its journey to become data-driven and become better informed through evidence-based decision-making?
JTW: That’s a massive question. Whole books have been written on it, and I think you should write one if you haven’t done one already.
I’ll start with what not to do. I think there is a lot of noise in the industry because there are so many people who want to answer this question. Not all of them are independent, and many of them only see the picture in part. You have a “blind man and elephant” dynamic going on.
I think the first thing would be to choose your source of information. If you choose a client consulting firm, then they’ll come with a few chevrons: your current and future state of design, a maturity assessment, and a roadmap. It will cost x dollars, and x will be large.
So, that’s consulting. If you go to a product company, almost...