Establishing an effective data culture
AA: In your opinion, what does an effective data culture look like, and how do you establish one?
KM: I think an effective data culture is one in which data is so ingrained in a business that it’s an integral part of business as usual (BAU), where it stops being a surprise that when a business area in the organization asks for data, I’m going to ask them, “Why? What is it that you’re trying to solve?” and where there is no longer that surprise at the end of a business initiative where people say, “Oops! We forgot about data. We didn’t put any money in to capture the data we’re going to need. We didn’t think about how we were going to use data through this process. We didn’t include anybody from the data and analytics team in the project team.”
I had business leaders when I first joined an organization say to me, “We don’t need you here. We will let...