Building an effective data culture
AA: One thing we touched on earlier is the importance of a data culture. What are your thoughts on the key elements of an effective data culture? I’ve seen many that are ineffective, and many cases where organizations just don’t really have one. Have you seen cultures that have gone awry or ones where they actually have done it the way you’d love it to be done?
KB: I’ll tell you two specific stories.
I’m not going to repeat myself, except to say that you need to fail fast to learn faster. That’s part of a culture – that culture of experimentation. But I will say two other things. One is related to cultural experimentation.
There’s a casino in Las Vegas. Casinos like to keep customers in the house – that’s their business. If you can keep the customer in the house, that’s good for business. This particular casino – one of the larger ones in Vegas – has...