As we saw in Chapter 1, CRM customizations fall into several classes:
Minor cosmetic changes will need the skills of someone who knows how to use computer graphics software, and likely some simple HTML (Hyper Text Markup Language—the code used to describe the appearance of web pages). If none of your employees possess these skills, you will need the services of a local web development and graphical design company. If you already have a company logo and company colors, they should not charge you more than 300-500 USD to customize the look of your CRM to use them.
If your company has a logo and official color scheme, you are likely to have the logo in a high resolution electronic form somewhere, and also a technical description of what your company colors are—in terms of the Pantone color scheme, or something similar. Get this information ready...