Book Image

Implementing SugarCRM

By : Michael Whitehead
Book Image

Implementing SugarCRM

By: Michael Whitehead

Overview of this book

<p>SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it.</p> <p>This book will give you all the information you need to start using this powerful, free CRM system. Written by veteran SugarCRM expert and experienced documentation author, Michael J. Whitehead, this book is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already; this book will show you how to get maximum benefit of this exciting product.</p>
Table of Contents (18 chapters)
Implementing SugarCRM
Credits
About the Author
About the Reviewer
Preface
Index

Pilot Testing


Pilot testing of the CRM is a critical step of the process. Each section of the CRM should be tested by one of the user that are most dependent on that section working optimally. Sales management should test the pipeline charts. Sales staff and Finance should test the commission reports. Sales, service, and admin general staff should test the usability of account, contact, opportunity, lead, and case screens. Administrators should evaluate management reports, and so on.

I always look at it this way. A year after your implementation, no one will remember clearly if it was on time, or on budget. All they will remember is if you produced a system that is now a critical part of the organization’s business processes, if they like the system, and if they felt like a part of its introduction.

Project managers should not be afraid to send the system back for re-work if the initial pilot testing indicates significant dissatisfaction with the usability of the system, or the accuracy...