Book Image

Implementing SugarCRM

By : Michael Whitehead
Book Image

Implementing SugarCRM

By: Michael Whitehead

Overview of this book

<p>SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it.</p> <p>This book will give you all the information you need to start using this powerful, free CRM system. Written by veteran SugarCRM expert and experienced documentation author, Michael J. Whitehead, this book is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already; this book will show you how to get maximum benefit of this exciting product.</p>
Table of Contents (18 chapters)
Implementing SugarCRM
Credits
About the Author
About the Reviewer
Preface
Index

Selecting a CRM Development Partner


If you think you can do this without external help—think again. Ask yourself these questions:

  • Have I worked through dozens of CRM implementations and gained insights into what can go wrong and why?

  • Have I got experience in data import and massaging techniques gained from years of CRM implementations?

  • Am I comfortable with my ability to interpret a business process into software workflow and screen designs?

  • Will I inspire the confidence internally that an external domain expert can?

Your first task in the process of finding the right partner is to assemble a short list of candidate firms. Look in the yellow pages under Customer Relationship Management, by all means, to get started.

One of your best sources of good information is your peers who are running their own businesses—ask your professional colleagues if they have any positive recommendations of firms focused on this type of work.

Another way to find potential partners is to look on the website of the...