Introduction to Growth Product Management

In today’s dynamic and continuously changing business landscape, growth product management has emerged as a critical subject. As a growth product manager (GPM), you will face obstacles that distinguish you from traditional product managers. However, by arming yourself with the necessary knowledge and tactics, you will be able to successfully navigate these stumbling blocks and generate outstanding growth in your company.

Whether you are about to embark on your journey as a GPM or are thinking about upskilling to take your career to the next level as a traditional product manager, this chapter will provide you with valuable insights into the key concepts, principles, necessary skills, and some of the effective methodologies you can use to achieve success. We will also delve thoroughly into the challenges of growth product management and give thoughts on how to overcome them.

We will cover the following main topics:

• The emergence of growth product management and its importance in today’s business environment
• Key processes of growth product management
• Challenges of implementing growth product management processes

As competition intensifies, combining professionalism with a personable attitude allows you to confidently face obstacles and accomplish extraordinary outcomes. Let’s find out how to become a successful GPM!