Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Chapter 8. Ready to Sell

This chapter is all about final preparations. It's a quick dry run through the process of making a purchase, followed by the first steps in a diverse marketing campaign that we will cover more in detail in the next chapter.

In this chapter, we shall:

  • Create a customer account and place an order

  • Look at the PrestaShop customer loyalty scheme

  • Look at how to get some feedback on your products using the PrestaShop Product Comments module

  • Tell the search engines about your cool new shop

  • Look at a multi-pronged marketing campaign, which includes vouchers and social media

  • Cover some functionality of the Customers and Orders tabs that we haven't already covered

So let's get on with it.

Before we look at the first element of the campaign, let's make sure that everything is working properly, such as checkouts and shipping, because we will look unprofessional in front of our customers if these are not working properly.

First of all, let's get ourselves a customer. Here you will need...