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  • Book Overview & Buying PrestaShop 1.5 Beginner's Guide
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PrestaShop 1.5 Beginner's Guide

PrestaShop 1.5 Beginner's Guide - Second Edition

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PrestaShop 1.5 Beginner's Guide

PrestaShop 1.5 Beginner's Guide

4.1 (7)
Buy this Book

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
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PrestaShop 1.5 Beginner's Guide
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PrestaShop 1.5 Beginner's Guide
Credits
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Credits
About the Authors
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About the Authors
About the Reviewers
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About the Reviewers
www.PacktPub.com
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www.PacktPub.com
Preface
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Preface
Pop Quiz Answers
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Pop Quiz Answers
Lock Free Chapter
1
Getting Started
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Getting Started
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Know your business
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Downloading PrestaShop
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Time for action – transferring files to your web host
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Making a database
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Time for action – creating a database
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How to install PrestaShop
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Time for action – the PrestaShop auto-installer
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Post-install security
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Time for action – how to delete the install folder
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Time for action – renaming the admin folder
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Your shop front explained
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Your shop-back explained
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Time for action – logging in to your PrestaShop control panel
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Before we continue
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Summary
2
Back Office
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Back Office
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Dashboard
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Catalog
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Orders
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Customers
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Price rules
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Shipping and localization
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Modules
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Time for action – installing the shopping cart module
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What goes on your home page?
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Time for action – how to add your content to your home page
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Time for action – using the content management system
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Time for action – moving modules
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Preferences
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Time for action – changing the default image size
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PrestaShop themes
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Time for action – installing a PrestaShop theme
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Customizing your template
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Time for action – creating a new template
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Time for action – uploading your company/store logo
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Advanced parameters and administration
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Time for action – making a customer account
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Stats
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Creating the “must have” pages
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Contacting your store
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Time for action – creating departments to contact
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Multistore feature
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Downloadable products
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Are you an existing user of osCommerce? Let’s import it to PrestaShop
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Summary
3
Merchandising for Success
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Merchandising for Success
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Shop categories
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Time for action – how to create product categories
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Time for action – adding category descriptions
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Adding products
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Time for action – how to add a product to PrestaShop
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Highlighting products
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Time for action – how to highlight your newest products
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Time for action – creating a special offer
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Accessories
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Time for action – creating an accessory
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Features
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Time for action – using PrestaShop's features
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Attributes
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Time for action – an attributes example
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Customizing
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Time for action – allowing your customers to customize
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Product mania!
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Summary
4
Getting More Customers
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Getting More Customers
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SEO: Search Engine Optimization
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Meta tags
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Time for action – PrestaShop meta tags
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Tag clouds
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Time for action – creating a tag cloud
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Friendly URLs
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Time for action – how to get search-friendly URLs
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Canonical URLs
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Time for action – choosing your canonical URL
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Writing and displaying articles
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Using the CMS
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Time for action – creating the article
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robots.txt
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Time for action – creating robots.txt
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Helping Google with sitemaps
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Time for action – Google sitemaps tutorial
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PrestaShop search weightings
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Time for action – enabling a second language
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Time for action – translating product descriptions
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Time for action – translating your whole website
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Summary
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Tools, Newsletters, Extra Income, and Statistics
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Tools, Newsletters, Extra Income, and Statistics
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Exploring the Preferences tab
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Time for action – customizing your tabs
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Time for action – creating a Quick access
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E-mail marketing with newsletters
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Time for action – the newsletter module
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Time for action – product notifications
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Time for action – accessing your e-mail list
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Time for action – installing Google AdSense
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Setting up PrestaShop statistics
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Time for action – setting up statistics engines and modules
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Installing Google Analytics
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Time for action – installing Google Analytics
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Summary
6
Security and Disaster Recovery
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Security and Disaster Recovery
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Types of attacks
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Employees and user security
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Time for action – creating users
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Profiles
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Time for action – creating profiles
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Permissions
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Time for action – configuring permissions to profiles
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SSL – Secure Sockets Layer
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Time for action – setting up SSL in PrestaShop
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Making a copy of your store
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Time for action – backing up your database
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Time for action – backing up your files
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Using your copy
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Time for action – how to restore the database
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Time for action – restoring your files
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Upgrading PrestaShop
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Time for action – how to upgrade PrestaShop
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This chapter in a nutshell
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Summary
7
Checkouts and Shipping
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Checkouts and Shipping
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Handling payments
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Using PayPal
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Time for action – installing the PayPal module
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Using Google Checkout
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Time for action – how to set up Google Checkout payments
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Sales taxes
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Time for action – setting up PrestaShop to handle sales tax
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One page checkout
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Guest checkout
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Currencies
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Time for action – adding a currency
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Time for action – setting a currency rate
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Vouchers
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Time for action – creating a voucher
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Shipping options
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Time for action – configuring shipping by sale value
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Time for action – how to configure shipping by weight
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Gift wrapping and recycled packaging
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Time for action – setting up gift wrapping and recycled packaging options
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Your PrestaShop so far
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Summary
8
Ready to Sell
chevron up
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Ready to Sell
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Creating an account and placing an order
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Time for action – creating an account and placing an order
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Repeat business with a customer loyalty scheme
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Time for action – setting up your loyalty scheme
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Getting some product comments
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Time for action – getting some feedback for your products
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Putting up a discount voucher on the front page
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Time for action – putting your voucher on the home page
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Registering with the search engines
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Time for action – registering with the search engines
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Marketing your site
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Promoting your store using social media
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Handling orders and checking payments
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Time for action – creating messages
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Time for action – statuses
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Time for action – how to process an order
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More about the Customers and Orders tabs
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Time for action – creating and using groups
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Time for action – Invoices
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Summary
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Go… to the Future
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Go… to the Future
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Why are we here?
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The power of e-commerce and a passive income
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Learning from competitors
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Perpetual analysis, improvement, and marketing
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Time for action – making a plan
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The big secret
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The future of e-commerce and PrestaShop
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Picture this
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Summary
1
Control Panel Quick Reference
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Control Panel Quick Reference
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Catalog
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Orders
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Customers
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Price Rules
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Shipping
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Localization
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Modules
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Preferences
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Advanced Parameters
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Web Resources
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Web Resources
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PrestaShop related resources
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Sales and marketing
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Technical
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Resources
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Other shopping carts and content management systems
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Other
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Index
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Index

Chapter 8. Ready to Sell

This chapter is all about final preparations. It's a quick dry run through the process of making a purchase, followed by the first steps in a diverse marketing campaign that we will cover more in detail in the next chapter.

In this chapter, we shall:

  • Create a customer account and place an order

  • Look at the PrestaShop customer loyalty scheme

  • Look at how to get some feedback on your products using the PrestaShop Product Comments module

  • Tell the search engines about your cool new shop

  • Look at a multi-pronged marketing campaign, which includes vouchers and social media

  • Cover some functionality of the Customers and Orders tabs that we haven't already covered

So let's get on with it.

Before we look at the first element of the campaign, let's make sure that everything is working properly, such as checkouts and shipping, because we will look unprofessional in front of our customers if these are not working properly.

First of all, let's get ourselves a customer. Here you will need...

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