Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Adding products


Click on the Catalog tab and then click on product. It is pretty similar to category.

In the Time for action section, I will cover what to enter in each box as a separate item. However, I will skip over a few items like meta tags because they are best dealt with on a site-wide basis separately.

The other important option is the product description. This deserves special treatment because it needs to be effective at selling your product.

With the categories, I specifically showed you how to create the structure before filling in the descriptions because I know others who have got into a muddle in the past. It is less likely, but still possible, to get into a bit of a muddle with the products as well. This is especially true if you have lots of them.

Perhaps you should be the judge of whether to fill in your catalog before adding descriptions or add descriptions as you go. So here is a handy guide to create great product descriptions. It will help you to decide whether you should...